War Paint: Madame Helena Rubinstein and Miss Elizabeth Arden, Their Lives, Their Times, Their Rivalry
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Customer Review
War Paint
This is such a juicy story. Elizabeth Arden and Helena Rubinstein were two glamorous divas, who come to life and the stories of their personal and business lives are fascinating. The author describes the rivalry between these two women with rich details, describing how their animosity fueled their growing empires. The story is even more interesting because of the times in which they lived, and Woodhead does a great job of explaining their very glamorous social circles. I can't wait to share this book with my friends, especially those who love fashion.
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A Great Book
I've waited thirty years for this book and I was not disappointed. I have read separate biographies of Rubenstein, Arden, Lauder, and Revson; this is by far the best. If you have any interest in beauty, glamor, art, social history, fashion, business or just a good story about two extraordinary women who created empires out of nothing, this book is for you.
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Product Description
A fascinating dual biography of the women who founded today’s beauty industry
They were both born in the nineteenth century in humble circumstances–Helena Rubinstein in an orthodox Jewish household in Kraków, Poland, Elizabeth Arden on a farm outside Toronto. But by the 1930s, they were bitter rivals in New York, the rulers of dueling international beauty empires that would forever change the way women thought about cosmetics, salons, and wrinkles. This riveting biography brings these two celebrated women to life, revealing the ruthless drive and innovative business strategies that took each to the top. Along the way, it offers an intriguing look at their personal idiosyncrasies (Rubinstein collected art, Arden racehorses), their checkered marriages, and the rarefied social milieu in which they both traveled. Top to learn more
Two Women With Similar Ideals
Rubinstein and Arden had a rivalry that you might compare to that of Jack Benny and Fred Allen--i.e. one largely conducted for publicity reasons. Lindy Woodhead has donesome amazing research, can you imagine, she spent months kneeling on the floors of Krakow parishes to find just the right birth certificate for Helena (nee Chaja) Rubinstein--not an easy thing to do, especially given the fact that Rubinstein lied about her age by several years! And in every case Woodhead goes the extra nine yards to try to distinguish what is true and what is false about her two millionairesses. They were among the first to sell American women the "culture of beauty," to insist that the cosmetics they sold would bring the consumer a whole zeitgeist of pleasure, not just individual beauty treatments. To this end they conspired with Madison Avenue and devised decades worth of intriguing, perhaps misleading advertisements.In the end what lets us down is the feeling that perhaps the two...
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